Josh Rheault was growing his Pioneer seed business and needed a bigger store as well as a partner. He reached out to Brad Bergman to see if he might be interested in a new venture. Brad said yes and Rock River Ag was born. Josh and Brad spoke to the young professionals about retaining a good customer base, misconceptions about farming, ensuring a quality product, being honest, research and development, and not taking “no” personally. The young professionals garnered much information and advice! Thank you Brad and Josh for spending the morning with SWMN CEO.